Assignment 2. Unilever Research

Unilever research

William Hesketh lever was the original founder of Unilever in the late 19^th century. William Hesketh lever was also the founder of the Lever bros before it eventually became Unilever. Unilever wasn’t formed until the 1930’s.

The first product Lever produced a new soap product which promoted personal hygiene in the 19^th century. In the early 1900’s the company were mainly producing products like margarine and soaps, later expanding into the food market in the 1940’s. 40 years later the company was considered as one of the biggest in the world, mostly due to their expansion into different markets leading them to further success.

In the later 1990’s the company would expand into central and eastern Europe, though they were continuing to focus on fewer products, a decision they had made in the late 1880’s.

 This is the company’s current logo.

In the 21^st century the company has focused on all new types of products and working with different brands, mainly in products that help people look good and feel good.

Unilever is currently working with brands such, pro activ, flora, and sure, all products aimed at healthcare and personal hygiene. In recent years Unilever has focused more and more on everyday household products, it would be hard to find a product or brand which they work with that you wouldn’t recognise. Most of the products and brands which Unilever work with are centred around food, home care and personal health care.

Below are some images of the brands which Unilever currently works with.